Auto Trader Shares The Slowest Selling Cars of 2023
Auto Trader conducted an analysis for Car Dealer to identify the cars that remained on the market the longest, revealing some unexpected models. Leading the pack as the slowest to sell, averaging 95 days, was the Audi A4 saloon diesel, surpassing the next slowest car by a margin of 10 days.
Following closely in second place was the Subaru XV with a petrol hybrid powertrain, lingering for an average of 84.5 days before being sold. The Maserati Levante SUV claimed third position, with an average of 83 days on car dealers' stock lists.
Top 10 cars with the slowest sales in 2023
- Audi A4 diesel (year old) – 95 days
- Subaru XV petrol hybrid (1-3 years old) – 84.5 days
- Maserati Levante petrol (year old) – 83 days
- BMW 4 Series diesel hybrid (year old) – 81.5 days
- BMW 6 Series diesel (10-15 years old) – 81 days
- Lexus UX 300e electric (1-3 years old) – 80 days
- Fiat Tipo petrol (year old) – 77 days
- Audi A6 Saloon diesel (year old) – 77 days
- Mercedes-Benz G Class petrol (3-5 years old) – 76 days
- Ferrari Portofino petrol (3-5 years old) – 75 days
Auto Trader analyzes the time it takes for cars to sell on its platform by tracking when they are listed and removed. Typically, used cars sell within a range of 50-60 days.
According to Marc Palmer, Auto Trader's head of strategy and insight, several factors influence the time it takes for certain car models to sell, such as fuel type, price, age, and market stock volume, in addition to overall demand trends.
"In 2023, the least speedy vehicle overall belonged to the diesel category, and this pattern persists till now.
"Presently, there's a 7% decrease in the desire for diesel automobiles on Auto Trader. The sluggish movers primarily consist of older diesel models, facing heightened vulnerability to the latest ULEZ standards and bearing higher operational costs due to fuel prices, which albeit are moderating.
"Utilising appropriate data and insights can adeptly steer through these evolving dynamics, pinpointing vehicles poised for swift sales and enhanced profitability."
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Source and Image: Car Dealer Magazine